NASCAR Listens
NASCAR is a sport unlike any other. The combination of man and machine, the spectacle of the contests, and the rabid fan base set NASCAR apart from any other sport. Consider that auto racing is the only individual sport that includes a support team. Or is it the only team sport that features one individual? And now NASCAR has gained outside recognition for one other unique aspect of the sport - they listen to their fans.
Last year, NASCAR introduced a forum called the Fan Council. They invited 12,000 of their most passionate fans to offer input on the...